08 Oct 2013
Corporate Documentary, Tutorials and Training, Video Marketing, Video Production Permalink

Advanced Video Marketing Tips

October 8, 2013

Video Marketing has evolved over the last few years since businesses have begun using it online. Here are a few advanced tactics for video marketing to give your company an advantage:

Have people send in video testimonials

Video testimonials are extremely powerful at convincing people to purchase a product but if they come only from your business than it won’t seem legitimate. A way to get great testimonials is by sending a video production company to visit and talk to you passionate customers and capture their story. Read more

01 Aug 2013
Corporate Video, Video Marketing, Video Production Permalink

Why Businesses are Afraid of Making a Viral Corporate Video

August 1, 2013

evianAs a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.

However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.

That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.

In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate. Read more

06 May 2013
Corporate Video, Video Marketing, Video Production Permalink

Somersby Cider Viral Marketing Video

May 6, 2013

somersbyAs a London video production company we like to keep our eyes on the latest viral video marketing campaigns and loved this one by Somersby Cider.

The video parodies the Apple launches, showing people queuing outside, a fever of activity when the doors open and lots of great humour in showing customers the best way to enjoy the cider.

You can watch the video here:

There are some excellent parodies of an Apple launch and the video has done well to build on the popularity of Apple launches.

As of writing, this viral corporate video has almost 1.5 million views.

For details of how to use a London video production company for your video marketing campaigns, contact flycreative today. 

03 May 2013
Corporate Video, Motion Graphics + Animation, Tutorials and Training, Video Marketing Permalink

US Marketers to Increase Video Marketing by 76%

May 3, 2013

Website Social Media Examiner recently released a report to state that 76% of US marketers were going to increase video marketing investment by adding videos to their site.

It’s no surprise really considering just some of the advantages of creating a corporate video for your video marketing:

In addition to growing advantages of using video, the cost of video production is falling. 

As a London video production company we’re able to keep costs competitive for our customers on the following products:

With the growth of YouTube, the potential for video-marketing is at an exciting stage.

If you’ve been considering using a video production company for your marketing, contact flycreative today to see how we can help. 

11 Apr 2013
Video Production Permalink

Canon Cinema Primes vs. Canon L Series

April 11, 2013

As film makers your glass is the most important thing in your arsenal.
Depending on our clients wishes we tend to use our Canon L series lenses but when the project is right we will get hold of some Zeiss Prime lenses (sharper than Canon Cinema lenses but also 5 times the price)

After playing with the C-Lenses at the recent BVE in London and actually getting to shoot with them on a recent shoot we are seriously considering the Canon Cinema lenses and maybe a new Canon C300 to go with our C100 kit.

Here is a great video on the difference in quality when it comes to the Canon C lenses.. might make your mind up.

08 Apr 2013
Video Marketing, Video Production Permalink

How a Content Audit Produces Video Marketing Ideas

April 8, 2013

One of the challenges in video marketing is publishing regular, high-quality content for your ideal customer.

One of the ways to generate video-marketing ideas is to complete a content audit.

What is a content audit?

A content audit is where you go through your business to look for content that might be interesting to potential customers. From sales literature to internal ideas and communication it can be a quick win for generating fast ideas.

So, where do you start? Read more

08 Apr 2013
Corporate Documentary, Corporate Video, Video Marketing Permalink

How Simple Fun Makes a Fascinating Corporate Video

April 8, 2013

If you’re looking for corporate video production to use in your marketing, it’s worth considering how you want to engage new customers with your brand.

Some companies make mistakes in corporate videos by not focusing on a subject that is fascinating to the viewer, but also by not showcasing the brand and the service.

One of the ways we’ve explored how to avoid this is with a behind-the-scenes company video or corporate documentary which shows your employees or even CEO during their day to day work. Read more

05 Apr 2013
Corporate Documentary, Corporate Video, Video Marketing Permalink

What Makes Corporate Videos Go Viral

April 5, 2013

cokementosCreating a professional corporate video with a video production company is a good move if you want to increase sales, customer engagement and brand recognition.

But having a professionally produced video is just one part of the puzzle in creating a viral corporate video. So what are the key lessons you can learn from businesses that have cracked this magic formula? Read more