Here at flycreative we work with London companies and organisations to showcase their products and services in films.
And in our experience as a London video production company, one of the essential ingredients for any corporate video is authenticity.
Authenticity is a word you hear a lot in this new age of marketing. Since consumer trust plummeted, companies had to try harder to prove that their promises would come true.
Fortunately one of the fastest ways to deliver this is through a video that proves you can do what you say. Authentic corporate videos are more likely to go viral than those which are polished, or try and make the viewer believe they are watching something real that is in fact staged.
So here are 4 tips we use when making videos for clients to boost authenticity: