August 1, 2013 jon

Why Businesses are Afraid of Making a Viral Corporate Video

evianAs a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.

However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.

That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.

In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate.

Understandably not many people like the idea of a marketing campaign that might cause people to hate the brand, but sometimes you have to be willing to push the boundaries a little if you want to increase the number of views your video gets.

Here are 3 tips if you’re a business that would like to try creating a corporate video with real impact, without alienating potential customers.

Keep it light-hearted (but always remarkable)

Evoking a strong reaction, doesn’t mean you have to hit your viewer with something controversial. You could focus on the feel-good factor and appeal to your viewer’s positive emotions such as:

  • Compassion
  • Empathy
  • Inspiration
  • Motivation
  • Fun

Take a look at the following video which is on the fun-side, but newsworthy nonetheless.

Focus on customer interests

Most video marketing mistakes happen when companies lose focus on what their audience is interested in.

A video that answers a real concern or question from prospective customers is much more effective than a wacky corporate video which might be share-able but doesn’t endear your customer to you.

Remember, before making your corporate video, always have an idea of your customer’s interests and needs.

Be honest and sincere

In the pursuit of recognition, some brands can forget the ethos and values that made their customers fall in love with them the first time round.

Even when you’re exploring new territory in video production, always remember that being honest and sincere with your viewer (who is a potential customer) will improve your long term brand value.

For more ideas on corporate video production, feel free to call flycreative today!