As a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.
However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.
That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.
In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate.