One benefit that will surprise you with video production is that video does amazingly well in terms of search engine rankings.
The competition for the majority of search engine rankings and keywords are dominated by companies that can invest a lot of time and resources into video but what you will often notice is the overall lack of video within the search results.
Search engines such as Google will give high placement to videos that are extremely valuable; they even have their own sections in the search results! If you see a lack of videos showing up for information in your niche than you can dominate the video market by being the first and best to the industry to utilize video for marketing.
Optimizing your video for Search Engine Optimization is simple: