- Connected TV (CTV) is where your audience is watching, streaming platforms instead of broadcast channels.
- It lets brands run cinematic ads with smart targeting and real-time performance tracking.
- For Mustard Film clients, it means your story can reach the right viewers on the biggest screen in the house.
Putting Your Story on the Big Screen
In a world where audiences are streaming more and watching traditional TV less, it’s time to rethink how brands tell their story. For Mustard Film’s clients, this shift opens up fresh opportunities to create engaging visual narratives, and to place them exactly where viewers are paying attention.
Why Connected-TV (CTV) matters
- More households are streaming through internet-connected devices.
- CTV allows precise targeting, reaching specific audiences rather than broad TV slots.
- It gives you measurable results, so you know exactly how your story performs.
How Mustard Film’s storytelling can plug in
When we craft a brand story, whether it’s a hero film, customer story, or behind-the-scenes piece, we think about where it’ll live.
With CTV, that means:
- More households are streaming through internet-connected devices.
- CTV allows precise targeting, reaching specific audiences rather than broad TV slots.
- It gives you measurable results, so you know exactly how your story performs.
Practical steps for a CTV-aware campaign
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- Pick your audience – target by behaviour, interests, and viewing habits.
- Choose your platforms – from premium streaming services to broader networks.
- Focus on great creative – short, visual, and emotionally engaging stories win.
- Measure and improve – track completion rates and audience reach to refine.
- Think multi-channel – CTV works best alongside mobile, desktop, and social.
Why this matters for your clients
For brands that want to connect emotionally with their audience, CTV offers the perfect stage: full-screen visuals, full sound, full attention.
It’s not just a TV ad — it’s a cinematic experience that feels personal.
Final thought
If your story’s strong, CTV amplifies it. It’s a natural next step for Mustard Film clients who already value storytelling and craft. Let’s bring those stories to life — right where audiences are watching.