Tag: video production brighton

Pitch Hill – Behind the scenes

Video Production – Behind the scenes at Surrey Hills

All of us here at fly love a good documentary, and we’d decided it had been far too long since we all made one. The last one we produced was The Lurcher’ way back in 2014, which proudly for us was a runner-up at the Sony Production Awards 2014.

We knew we wanted to make something beautiful, insightful, and emotive and whilst we were researching possible topics, we came across mountain Biker Phil Grundy who lives in Brighton. His story was simple on the surface, he loves mountain biking and often goes out and rides – but after chatting with him more we realised that mountain biking to him is so much more than just a sport. Although his life has taken a number of twists and turns: from injuries to business struggles, mountain biking has always been his anchor and his focus to pull him through the dark times: It was this idea that we wanted to explore.

 

 

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Phil getting ready for the day

 

We decided to shoot the film in Surrey Hills as Phil has ridden the trails there before and knows it well. We wanted to make sure we arrived before sunrise to capture our opening scene of Phil setting up the bike, but if we had known how cold it was going to be, maybe we would have waited! If the cold wasn’t bad enough, we also had to lug all of our camera kit up and down the bike trails!

 

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A beautiful (but cold) day in Surrey Hills

 

We knew that we wanted the film to have a very slow, atmospheric and emotional tone, so we decided to shoot everything in slow motion (because what doesn’t look good in slow motion!) We have access to a great range of cameras here at fly, but we decided to use our Red Epic for this shoot. The high dynamic range and resolution combined with the high frame rates offered (300fps at 2K resolution) gave us a great deal of shooting flexibility.

The red was primarily attached to a Manfrotto 529B Hi-Hat Tripod. Being lower to the ground meant that we could get some really beautiful low angle shots of Phil as he took off from the jumps, but it also meant we could be closer and get a better perspective for our super slow motion shots.

 

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Our Red Epic shooting at 300fps for some lovely slow motion

 

The weather played a crucial part in bringing this film together. The shoot had to be called off the week before because of snow (did I mention how cold it was?) but luckily, this time we were treated to a gloriously sunny (but cold) day with a perfect sunset.

 

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Phil standing in front of a perfect sunset

 

We’ll be submitting this film into action sports festivals and it will be live on Vimeo, where we hope it might even catch enough attention to garner a coveted staff pick!

We love creating stories like this for brands and what sets these type of films apart from the traditional brand film is that they give one a sincere insight into a person’s lifestyle and what the product genuinely means to them.

If you’d like to know more about our unique approach to brands then please get in touch, we’d love to hear from you!

We hope you enjoy watching it as much as we did making it.

Dan

More stories from fly

https://mustard.film/portfolio/the-lurcher-a-film-about-a-banjo-maker/

https://mustard.film/portfolio/visit-london-celebrate-christmas-in-london/

https://mustard.film/portfolio/knowhow-openingceremony/

TV look with crew

Achieving the TV look on an online budget

It’s 2016 and the marketeers are telling us to invest in online video. We are hearing many reasons for this:

“It will help your SEO”

“It’s cheaper than TV advertising”

“Your audience can be targeted on their commute, at home and at work

All very good reasons, sure. But once we have accepted that we need to invest in online video, how can we make sure that our content looks good enough to be on TV yet stays within the realms of an online budget?

Whilst anyone can in theory take out their phone, shoot a video and upload it in seconds to their website and social media channels, businesses who care about their image and production values (I imagine that’s most of us) will certainly get better value from investing in professional online video. Gone are the days of dull looking corporate videos. We’re in the age where online advertising should look as good as TV!

So, how could you get the TV look on an online budget?

Through utilising cost effective technology.

TV look Ronin

Getting the TV look (or even the film look!) with the nimble DJI Ronin

One of the major benefits of opting for online content rather than broadcast media is that the fast moving digital landscape is allowing technology to be more affordable than ever before. You’ll have already experienced it with your electronic devices at home and the same applies in the video production industry. Cameras that produce beautiful images fit for broadcast are now within reach. As a result we use everything from larger cinema cameras to tiny DSLRs to portray your business in the best light. To keep things economical we buy some of the equipment outright whereas other bits are more cost effective to hire. This ensures that we can provide quality equipment all year round and still have access to anything specialist or brand spanking new when you need it, getting the best of both worlds.

Another example is in the aerial photography world. As HD cameras have gotten smaller they have been easier to attach to UAVs – aka drones! Only a few years ago aerial photography was too expensive a venture for most businesses; drones are obviously much more cost effective than helicopters!

If you have an interest in tech then you might like this article on how to choose the right camera.

It’s not just the camera: lighting & sound are important too.

One of the cons of this technology becoming affordable is that suddenly everybody considers themselves a Video Producer. Some think they can just buy an HD camera and become a professional without considering other areas of video production. What contributes immensely to creating a high value production or the ‘TV look’ is lighting and sound and at flyCreative we respect that. Just because you may be considering a less expensive option that doesn’t mean your product should be cheap!

A little bit more on lighting:

Only fairly recently have many cameras started to become good in low light conditions. However despite this, even big TV programmes today still require the use of lighting rigs. Next time you are watching X Factor take a look at the background of the wide shots. You’ll often see a large film light of some sort. Apart from being able to see the subjects, lighting is used to make people look good! Don’t you want your business to look good?

With an untrained eye it can be easy to accept a TV image as ‘real life’. Trust us though, you’ll notice the lighting when it’s gone. Or if it’s bad!

Music to the ears: 

The other half of achieving the TV look is through getting good sound. When it’s not good you’ll notice it and will wish that you’d hired a professional. To maintain TV production values on an online budget we also take our sound very seriously, using broadcast quality microphones and recorders to ensure clarity and noiseless recordings. Some projects require their own sound recordist, just as in TV.

As online productions are usually smaller in scale than big TV shows, there is less of a requirement for large lighting rigs, mixing desks and huge teams of personnel which can add substantially to the cost of a production. Portable lighting kits, solo sound engineers and self shooting producers are more widely used than ever before. The number of crew required will depend on your individual requirements, but generally speaking the crews are small for online content.

Through planning and creativity, except you are in control.

Creating content for broadcast can sometimes be a little restricting. All of the major broadcasters such as ITV and SKY have strict broadcast guidelines regarding what can be considered ‘fit for broadcast’. Whilst legal issues such as libel, defamation and copyright breaches aren’t exactly blown under the carpet when it comes to producing online, the truth is by not having so many restrictions and guidelines to meet you can effectively have a lot more freedom when it comes to the kind of content you want to produce, how long that content should be and when you want to release it. With broadcast advertising you may also be competing with many other organisations, all after the same airtime. This can once again hike up the cost. Obviously, to get the most engagement from online distribution you should have a well informed social media and marketing strategy in place.

The beauty of having freedom to create whatever you want (within reason!) means that it’s easier to innovate and choose an idea that hasn’t been done before. This can increase the likelihood of your content being shared and for some, can even mean going viral. Remember, it has been accessibility to content on social media that has helped many adverts (that were originally made for broadcast) go viral. Do you think the Old Spice adverts would have had as much success if they weren’t shared on social media?

Need some inspiration? Take a look at this promo for Virgin Holidays where we got a bit creative. Cinematic slow motion cameras were used to capture members of Cirque du Soleil performing acrobatics on the streets of London.

https://mustard.film/portfolio/virgin-holidays/

The finishing touches to the TV look: post production.

To get the TV look it’s not just about the shoot itself but what we do to the footage afterwards. Colour grading, as part of the editing process, is used to enhance the images so that they help evoke a certain emotion from the audience. This can make your brand stand out from the crowd. Once this is done titles, text, motion graphics and animation can be added to further enhance the production.

The video below is a good example of how a project was really brought to life through post production. Not only did we shoot a range of material to promote London in the summer through the use of steadicams, drones and slow motion filming, but we added warm flashes of colour throughout to give off a summer flavour and produced some small animations along with the text. There’s a lot going on here and it certainly looks fit for TV.

https://mustard.film/portfolio/visit-london-summer-in-the-city/

Don’t forget..optimise your content for your chosen demographic!

Just because you’ve got your content looking like it should be on the telly you must not forget one of the key reasons for choosing to advertise online in the first place. Your creative freedom and a flexible online budget can allow you to customise your content for particular audiences; from simply adjusting the title cards for each audience to creating specific ads for each demographic. Once again, timing of release is crucial here too. What time of day are your customers most likely to be online? With so many options available, it’s down to you to decide what you would like and we will help you realise your vision.

And another thing..

The recurring theme here and the key difference between producing content for TV and online is the scale. Whilst there are many technological savings to be made and in ways a lot more freedom to produce the content you want for online, you will still have to consider the scale of your production. Hiring 50 extras to star in the background of a promo in London Victoria Station is still going to cost a fortune, regardless of whether it is for web or TV. If you are prepared to think big but balance it with realism then there is no reason why you can’t make substantial savings and still walk away with an incredible advert for your business.

To find out how we can achieve the TV look in your online production come on by and say hello!

 

5 ways to get better value video

In Britain we do love getting good value for money. However, investing for business can be a bit of a minefield. Whether or not video content is at the top of your list you can’t ignore the fact that the marketeers claim video is more crucial than ever. This is especially important where online presence and SEO are concerned. It’s true though; in an increasingly competitive world video can play a huge role in helping businesses stay ahead of the game. Simply put, they can engage, inform and entertain current and prospective customers much more efficiently than text.

 

One question many newcomers to video ask is:

How do I know I’ll get a return on investment?

The truth is, nobody can promise this. Every business investment you make, regardless of the cost and scale is a risk. However without risk there is no gain and by hiring specialists, such as a Video Production team, you can benefit from their expertise and experience in order to significantly reduce the risk and increase the likelihood of ROI.

But isn’t video expensive? 

Yes, sometimes it can be, but it doesn’t always have to be. With a well defined strategy for how your video will be used, who your audience is and by using time effectively there are ways to get exceptional value out of your video content. With a bit of knowledge and planning you can get excellent value. Suddenly you’ll find your venture has been transformed from being a costly expense into a cost effective investment.

So, if you’re still on the fence about investing in video here are a few ideas how you could get more video for your money with flyCreative:

1. Give as much notice as you can.

The more notice we are given about your project the better the end result will be. Whilst we could simply turn up on the day and hope for the best a better approach might be to help you develop your idea into a script and a story board beforehand so the filming is seamless. There are also many logistical elements that are better (or only possible!) with time too; booking a good room to film in at your premises, securing people for interviews, hiring specialist crew or equipment etc. Whilst we’re no strangers to last minute projects, the more notice we are given the better the end product will be and the happier you’ll be.

Our Alumni film below for the University of Brighton would never have happened if we hadn’t have given Fatboy Slim a little bit of notice. He’s a busy man!

https://mustard.film/portfolio/uob-alumni-film/

The bottom line: Booking a video production company is like booking train tickets, do it in advance (except we’ll actually turn up on time)!

2. Get the most out of your filming days.

When you hire us to film, you get us for the full day. Why not, if you’re not already, utilise us for the time you’ve paid for? Even if you have captured everything by lunchtime, there is often so much potential for content to be captured that may be useful at a later date you might as well get it there and then! Here are some examples:

  • If you’re getting a promotional video made, why not schedule in some testimonials too? These could be included in the main video as well as released in their own separate videos. This means more content for your Youtube channel and consequently improved SEO (you hear that Google?!)
  • Filming a 1 shot interview? Let us film the subject in their day to day work to get ‘cutaway’ or connecting shots which can be used to hide cuts (so we can take out the ‘ums’ and ‘ers’). It’s OK, we don’t need to be invasive if they are busy. Interesting ‘cutaways’ are always worth getting because using them can make content more visually interesting, pacier and ultimately increase the chances of higher audience retention. They may also be useful in future content.

Not to say that we don’t ever want to go home, but utilising us effectively will give you better value in the long run and it’ll raise the bar too.

Another one for the University of Brighton; we live streamed their graduations alongside producing a highlights video for them by capturing footage in the breaks. We just love a bit of efficiency!

https://mustard.film/portfolio/university-of-brighton-winter-ceremonies/

The bottom line: We always prefer to have the footage and not need it than the other way round!

3. Release your videos at the right time & spread multiple video releases over time.

Showing off new content as soon as it’s finished can be very tempting. However, to get the most impact from a release the timing is crucial, especially where social media comes into play. Do you think your customers will more likely notice your release on a Sunday evening or a Monday morning?

If you’re releasing multiple videos (separate testimonials or FAQs for example) then sometimes it may be more beneficial to release them gradually over time as part of a carefully planned marketing/social media strategy. A video a month or even a week will have customers coming back to your site regularly which once again is great for SEO and website traffic in general. If your content is engaging and has been produced professionally, your subscribers will value your output more and will await your next release with anticipation. Even for longer videos, a 30 second teaser could be easily produced to get your audience interested in your upcoming content through social media.

We produced a series of makeup tutorials for professional make up artist Ruby Lonsdale. Just 1 days filming resulted in numerous tutorials and is a great example of how content can be used to build up an audience over time. See one of them below.

https://mustard.film/portfolio/thebodyshop/

The bottom line: Good synergy between video production and marketing is essential for getting good value.

4. Allow the professionals to produce your video content for the entire process.

We know it may be tempting to get a student to edit your video for ‘experience’ or to just shoot it on your iPhone (sigh). However if you try to cut corners then you’ll probably end up coming to the pros anyway sooner or later. ‘If you buy cheap you buy twice’ as they say and in video production there is no exception. We can’t make your shaky, grainy phone footage look or sound good I’m afraid. By getting it right from the start you can benefit from the many years of experience and industry standard equipment that the pros (us!) can offer. Maybe your project could do with some quality motion graphics or your event could be live streamed? Services such as these can really elevate your output which will impress your current and future clientele.

Fun animation and motion graphics are great ways of impressing your customers and will really show that you mean business. Here’s one we did for King’s Education:

https://mustard.film/portfolio/kings-education-pathways/

The bottom line: show your business in the best light from the start!

 

5. Build a relationship with your video production team.

What’s so great about working in this industry for us is that it is all about building relationships. Think about whenever you pay for a service, such as when you go to get your car fixed. How often do you find yourself going back to the same provider of the service? You may find yourself even going out of your way so that you can have that service; you know what to expect and you can trust the provider to always make you happy. For us in video production it is very much like this; many of our clients come back time and time again to use our services for that very reason: trust.

How can you benefit from this relationship? There are actually many ways! A good video production team will get to know your business, your market and your target audience much better when working together long term. We may not be experts in your field but after a period of collaboration we’ll know your business much better than if you were to hire someone new and start all over. Even on a practical level; if we already have footage, logos and an understanding of your brand, it is far easier and less time consuming for us to re edit or reuse these materials in future content than it would be to pass it on to someone else. Further down the line, retainer contracts can be excellent for both parties; you can get a set amount of video content on a regular basis at a good price. You get better value and we get the security of regular work. It’s a win win situation for all.

After producing two videos for Visit Britain we followed them up with one for Visit London. Understanding the brand values and bringing them to the screen in a creative way helped us land this one:

https://mustard.film/portfolio/visit-london-summer-in-the-city/

The bottom line: if it ain’t broke, don’t fix it. Just build on it!

Ready to increase the value of your content?

A bit of creativity and an effective marketing strategy are the real secrets here to getting better value video. Just having video content isn’t good enough this day and age; you have to stand out from the crowd. With a claim that 300 hours worth of content is uploaded to Youtube every day, there’s a lot of content to compete with. If you make good creative and marketing decisions from the outset your content will become more shareable which means a greater chance of return on investment, no matter which industry you’re in. Little things such as adding tags, descriptions and even subtitles can also help you grow your audience and improve your SEO for not much extra effort.

We may not have the secret to going viral. However we do know how to make videos that will excite, engage and entertain your audience, whoever they may be. To find out more about how we could spice up your video content in London, Brighton or further afield then drop us a line today.

 

 

Video Production London

A Checklist of Qualities to Look for in a Video Team

When you’re looking for the right video production company for your project, you’re likely to face difficulties drawing up a shortlist. There are lots of businesses out there, which superficially seem like a good fit, but how can you find the ones best suited to you? If you’re looking online, the first thing to do is get your search terms right: for the avant-garde ballet company based in Norwich, searching for ‘video production company London’ is unlikely to be fruitful.

Otherwise, here are some qualities and attributes you should pay attention to when shortlisting film production companies.

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Video Production Companies London

How We Cost Our Services

As a video producer you always know it’s going to be one of the first questions from a client: How much will you charge for making me a video? when thinking of cost effective and video production Brighton, why not contact flycreative for more information.

The honest answer is I can’t tell you. At least not until we’re agreed on what you want to achieve. What I can tell you is how we cost our video production service: using a straightforward per person per day calculation.

We have fixed day rates for our cameramen, editors, animators and shooting assistants. (Our team are all experienced and living in London or Brighton isn’t cheap, so everyone has a day rate upwards of £300/day.)

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Video Production London

How to Choose Your Style of Video

One of the great things about creating a corporate video for your company is the flexibility you have over choosing a style and a format. From micro-documentaries to animated short films, there is a style that will suit your ideal audience and corporate video goals. 

Below are just a few examples that we can help you with:

Micro Documentary

You can read this blog post to find out more about micro-documentaries but in a nutshell it tells the story of your business in a 15-20 minute style of documentary. Instead of being purely promotional it is shot in a style that engages the viewer as a regular documentary is designed to do.

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TeddyDogs Picnic

Questions to Ask Before Planning Your Corporate Video Campaign

As a London video production company, we guide our clients through each stage of the video production stages from marketing and creative planning, pre-production, filming and post-production.

In fact, if you have any questions about what to expect during these stages when working with a video production company, please feel free to contact us.

From our experience working with businesses on corporate video production in London, we thought it might be useful to highlight some of the most important questions it’s worth answering before you work on your corporate video.

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Should Your Company Have its Own Branded TV Channel?

debTVWith more businesses using video marketing to increase sales, improve customer loyalty and retention its no surprise that larger brands have gone all out and created their own branded TV channels.

Marks and Spencer and Debenhams are 2 main UK retailers offering a dedicated TV channel for their customers. It’s a smart move because:

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The 5 Employees You Should Use in Your Corporate Video

Quite often we work with clients who want to show a behind-the-scenes corporate video because they know that letting customers see how a product is made, or a service is delivered can increase value perception.

Sometimes the most fascinating video stories are from 'ordinary' processes

Sometimes the most fascinating video stories are from ‘ordinary’ processes

We often get asked to advise how to choose which employees should be in front of the camera in these types of corporate videos, and corporate documentaries, so here are our top tips:

The CEO / Founder

Many companies choose to use their CEO in a corporate video because more consumers today want to associate a person with a brand. In last year’s Edelman Trust Barometer report, it was shown that consumers place more trust in an ‘expert individual’ compared to an organisation.

Customer Service Representatives

Recently we consulted with a client struggling with an area of brand damage relating to customer service. We explained how video can help build a better bond between existing customers by sharing successful customer service stories, and also showing how employees work hard to resolve difficulties.

Another option is to also highlight a customer’s story where a problem has been resolved. By having your customer tell a story of problem-action-solution, you present your company as being transparent, open and authentic.

Sales Representatives

Your sales force is often your front line when representing your company. With video, you can feature a sales executive with a compelling and persuasive message and reach hundreds and thousands of customers in one go.

A video based on a sales rep is a perfect way to explain the benefits of your product and even cover some of the frequently asked questions your customers may have about your product.

Operations Employees

Whether you have a wholesale distribution business or a retail outlet, a story that explains how the product is delivered, from conception to sale can be fascinating to prospective clients, and also to the media.

Quite often, when working with businesses, we find that the processes they take for granted can have a huge impact on customers. A good London video production company 😉 can help you research which stories and people make for a compelling corporate video story.

Customers

Okay, they’re not strictly employees, but your business doesn’t exist without your customers. More importantly, customers tend to make much better stories for corporate video production. The intersection between your customer and your product is where the best story lies.

Think about the problem your customer has, how you solve it, and who would be willing to share that story. Mix those people with the cast of characters above and you have the potential for an unforgettable corporate video.

For more ideas about commissioning a corporate video, contact flycreative today.

What Format Do You Need for Your Corporate Video?

If you’re thinking about hiring a London video production company to shoot your corporate video, you might have questions about what format you should choose.

Some video companies charge extra for producing videos in different formats (at flycreative our clients receive all formats as standard).

Before working with a video company, find out what formats they can provide

Before working with a video company, find out what formats they can provide

To answer the question it really depends on how you want to use your corporate video. For example:

Using your corporate video on the web and mobile

A lot of businesses want their corporate videos to use online. These can be used for online tutorials, viral video marketing campaigns, training tools, or live streaming events. Having video on your website can increase engagement and sales if it is designed to appeal to your target audience.

Most video production companies in London will provide your video ready for teh web, which is usually 720p, also classed as HD or HD ready. This formatting will look great on a computer, tablet or mobile.

Using your corporate video as a brochure

You may decide to use your corporate video as a sales tool. Something you can provide to customers to watch and find out more information about your business. Your video production company can provide a video for you on DVD, which will be SD as opposed to HD, but will still look great when viewed on a DVD player or computer.

Using your corporate video for HD screens

You may decide you want to use your corporate video to view in high definition on a HD TV, or screen. In this case you would be provided with a high definition computer file that you would be able to open and play through your computer or laptop onto a projector, or through a high definition TV screen.

Hopefully this has answered your questions about the different formats available when working with a video production company on your corporate video. If you do have any other questions about formatting of videos, don’t hesitate to get in touch.