Category: Marketing

Camera man - video production london

5 reasons why you need to invest in video production

Video is the most digested and widely enjoyed content on the web. If you’ve not invested in video production yet, here’s five reasons why you need to get on board.

“88% of businesses say that video is an important part of their marketing strategy” – Wyzowl

1 | Google loves video

When produced to a high standard, video production is a sure fire way to creating content marketing that your visitors and customers will love.

This has amazing benefits to your website’s performance, such as:

  1. increasing click through rate
  2. boosting time on page and site
  3. creating relevant content
  4. enhancing user experience
  5. fresh and shareable content

All these factors show you have a high quality website and Google loves high quality websites. If Google loves your website, your links will feature high up their search rank results.

This means your brand will have a greater amount of exposure through organic search traffic.

2 | shareable content

Shareable content is anything that makes people want to press ‘like’ and ‘share’.

All of this lovely social media activity creates new links pointing back to your website and continues to push your brand message without you having to do more work or invest more money.

With over 1 billion YouTube users – one third of all people who use the internet – having engaging content that’s regularly shared will open your business up to a world of opportunity, new customers and increased revenue.

So, you have to ask yourself “will people want to share it?”.  Making sure the answer to this question is yes isn’t easy.

Over 100 hours of video content is uploaded to YouTube every minute. That’s a lot of noise and you have to ensure your video production is good enough to stand out from the crowd.

Working with an experienced video production agency will make the process far easier and push you towards your goals. Saving time, effort and money.

3 | clarity of message

Video production allows you to produce content that gets to the heart of your message, quickly and effectively.

Explainer videos last less than two minutes and give a great overview of your product, service or brand. 88% of companies, who use them on their homepage, have reported an increase in online conversion.

Ask yourself, “does the video accurately convey our message?”. If the answer is yes, you know you’re heading in the right direction.

If the answer is no, it’s back to the drawing board. This is where an experienced mind is worth its weight in gold.

4 | targeted

Traditional marketing and advertising methods are like standing in the middle of a busy high street and shouting at random strangers, hoping some will pay attention.

Fast forward to today and it’s all about getting the right message to the right person and at the right time.

Using your video production within Facebook advertising campaigns allows you to go as granular as you wish with your audience. Making sure that your content is seen by an audience who want to see it.

This means your marketing budget is dramatically decreased, while your potential return on investment is dramatically increased.

Don’t you just love living in the future…

5 | boost your revenue

All of the four points above highlight the power of video production and how it can benefit your business, brand and product.

Video production creates new customers and builds relationships with those you already have.

All of this achieves a level of engagement that sticks in people’s minds and encourages them to spend their hard earned money with you.

Find out how video production can boost your business today.

5 ways to get better value video

In Britain we do love getting good value for money. However, investing for business can be a bit of a minefield. Whether or not video content is at the top of your list you can’t ignore the fact that the marketeers claim video is more crucial than ever. This is especially important where online presence and SEO are concerned. It’s true though; in an increasingly competitive world video can play a huge role in helping businesses stay ahead of the game. Simply put, they can engage, inform and entertain current and prospective customers much more efficiently than text.

 

One question many newcomers to video ask is:

How do I know I’ll get a return on investment?

The truth is, nobody can promise this. Every business investment you make, regardless of the cost and scale is a risk. However without risk there is no gain and by hiring specialists, such as a Video Production team, you can benefit from their expertise and experience in order to significantly reduce the risk and increase the likelihood of ROI.

But isn’t video expensive? 

Yes, sometimes it can be, but it doesn’t always have to be. With a well defined strategy for how your video will be used, who your audience is and by using time effectively there are ways to get exceptional value out of your video content. With a bit of knowledge and planning you can get excellent value. Suddenly you’ll find your venture has been transformed from being a costly expense into a cost effective investment.

So, if you’re still on the fence about investing in video here are a few ideas how you could get more video for your money with flyCreative:

1. Give as much notice as you can.

The more notice we are given about your project the better the end result will be. Whilst we could simply turn up on the day and hope for the best a better approach might be to help you develop your idea into a script and a story board beforehand so the filming is seamless. There are also many logistical elements that are better (or only possible!) with time too; booking a good room to film in at your premises, securing people for interviews, hiring specialist crew or equipment etc. Whilst we’re no strangers to last minute projects, the more notice we are given the better the end product will be and the happier you’ll be.

Our Alumni film below for the University of Brighton would never have happened if we hadn’t have given Fatboy Slim a little bit of notice. He’s a busy man!

https://mustard.film/portfolio/uob-alumni-film/

The bottom line: Booking a video production company is like booking train tickets, do it in advance (except we’ll actually turn up on time)!

2. Get the most out of your filming days.

When you hire us to film, you get us for the full day. Why not, if you’re not already, utilise us for the time you’ve paid for? Even if you have captured everything by lunchtime, there is often so much potential for content to be captured that may be useful at a later date you might as well get it there and then! Here are some examples:

  • If you’re getting a promotional video made, why not schedule in some testimonials too? These could be included in the main video as well as released in their own separate videos. This means more content for your Youtube channel and consequently improved SEO (you hear that Google?!)
  • Filming a 1 shot interview? Let us film the subject in their day to day work to get ‘cutaway’ or connecting shots which can be used to hide cuts (so we can take out the ‘ums’ and ‘ers’). It’s OK, we don’t need to be invasive if they are busy. Interesting ‘cutaways’ are always worth getting because using them can make content more visually interesting, pacier and ultimately increase the chances of higher audience retention. They may also be useful in future content.

Not to say that we don’t ever want to go home, but utilising us effectively will give you better value in the long run and it’ll raise the bar too.

Another one for the University of Brighton; we live streamed their graduations alongside producing a highlights video for them by capturing footage in the breaks. We just love a bit of efficiency!

https://mustard.film/portfolio/university-of-brighton-winter-ceremonies/

The bottom line: We always prefer to have the footage and not need it than the other way round!

3. Release your videos at the right time & spread multiple video releases over time.

Showing off new content as soon as it’s finished can be very tempting. However, to get the most impact from a release the timing is crucial, especially where social media comes into play. Do you think your customers will more likely notice your release on a Sunday evening or a Monday morning?

If you’re releasing multiple videos (separate testimonials or FAQs for example) then sometimes it may be more beneficial to release them gradually over time as part of a carefully planned marketing/social media strategy. A video a month or even a week will have customers coming back to your site regularly which once again is great for SEO and website traffic in general. If your content is engaging and has been produced professionally, your subscribers will value your output more and will await your next release with anticipation. Even for longer videos, a 30 second teaser could be easily produced to get your audience interested in your upcoming content through social media.

We produced a series of makeup tutorials for professional make up artist Ruby Lonsdale. Just 1 days filming resulted in numerous tutorials and is a great example of how content can be used to build up an audience over time. See one of them below.

https://mustard.film/portfolio/thebodyshop/

The bottom line: Good synergy between video production and marketing is essential for getting good value.

4. Allow the professionals to produce your video content for the entire process.

We know it may be tempting to get a student to edit your video for ‘experience’ or to just shoot it on your iPhone (sigh). However if you try to cut corners then you’ll probably end up coming to the pros anyway sooner or later. ‘If you buy cheap you buy twice’ as they say and in video production there is no exception. We can’t make your shaky, grainy phone footage look or sound good I’m afraid. By getting it right from the start you can benefit from the many years of experience and industry standard equipment that the pros (us!) can offer. Maybe your project could do with some quality motion graphics or your event could be live streamed? Services such as these can really elevate your output which will impress your current and future clientele.

Fun animation and motion graphics are great ways of impressing your customers and will really show that you mean business. Here’s one we did for King’s Education:

https://mustard.film/portfolio/kings-education-pathways/

The bottom line: show your business in the best light from the start!

 

5. Build a relationship with your video production team.

What’s so great about working in this industry for us is that it is all about building relationships. Think about whenever you pay for a service, such as when you go to get your car fixed. How often do you find yourself going back to the same provider of the service? You may find yourself even going out of your way so that you can have that service; you know what to expect and you can trust the provider to always make you happy. For us in video production it is very much like this; many of our clients come back time and time again to use our services for that very reason: trust.

How can you benefit from this relationship? There are actually many ways! A good video production team will get to know your business, your market and your target audience much better when working together long term. We may not be experts in your field but after a period of collaboration we’ll know your business much better than if you were to hire someone new and start all over. Even on a practical level; if we already have footage, logos and an understanding of your brand, it is far easier and less time consuming for us to re edit or reuse these materials in future content than it would be to pass it on to someone else. Further down the line, retainer contracts can be excellent for both parties; you can get a set amount of video content on a regular basis at a good price. You get better value and we get the security of regular work. It’s a win win situation for all.

After producing two videos for Visit Britain we followed them up with one for Visit London. Understanding the brand values and bringing them to the screen in a creative way helped us land this one:

https://mustard.film/portfolio/visit-london-summer-in-the-city/

The bottom line: if it ain’t broke, don’t fix it. Just build on it!

Ready to increase the value of your content?

A bit of creativity and an effective marketing strategy are the real secrets here to getting better value video. Just having video content isn’t good enough this day and age; you have to stand out from the crowd. With a claim that 300 hours worth of content is uploaded to Youtube every day, there’s a lot of content to compete with. If you make good creative and marketing decisions from the outset your content will become more shareable which means a greater chance of return on investment, no matter which industry you’re in. Little things such as adding tags, descriptions and even subtitles can also help you grow your audience and improve your SEO for not much extra effort.

We may not have the secret to going viral. However we do know how to make videos that will excite, engage and entertain your audience, whoever they may be. To find out more about how we could spice up your video content in London, Brighton or further afield then drop us a line today.

 

 

How to prepare for your video interview

Whether you are preparing for your first ever interview on camera or you’ve been filmed a few times before, the prospect of being interviewed, for some, can be a little daunting. Even if you do know what to expect, the most confident and experienced of people can still find themselves stumbling as soon as the camera rolls. If you find yourself a little nervous that’s OK, you’re not alone. However, filming doesn’t have to be a strenuous task and with our guidance we’ll have you speaking confidently on camera in no time.

The purpose of this article is to give you a few quick tips about the filming process so that you don’t just leave your shoot with engaging material but you also enjoy the experience.

First things first: eyeline

Talking head Most corporate, promotional and event video interviews are carried out with the interviewee looking away from the camera rather than into the lens. Unless you are delivering a presentation or presenting a show then this is usually the best way to do it. Without having to look down the lens your interview has already become much easier as you can look directly at the person asking the questions, whether that be the videographer or someone from your own organisation. This approach helps you to forget that the camera is even there. All that it’s really doing is documenting a conversation.

Talk about what you know

It should be safe to assume that you’re being interviewed about a subject that you’re highly knowledgeable about. You will probably be saying things that you regularly talk about in your day to day work. So if there are any questions you’re unsure about, speak up and let your videographer know. Some questions might be better for a colleague!

With these first two points you may find that the interview process is already much easier than you initially thought.

Full sentences please

Now this is where it gtalking head studentets a little trickier. Although we should treat your interview as the “documenting of a conversation” the truth is for most promotional videos this conversation is actually going to be quite one sided. To keep up the pace of your video and deliver the crucial information, we need to cut out the interviewer’s questions so that we only hear you. To make this work, you’ll need to answer the questions in full sentences so that your answer still makes sense when the question is removed. This may involve you repeating the question in your answer.

Here are some examples.

The incorrect method:

INTERVIEWER

Do you enjoy working in video production?

ME

Yes, I do.

This isn’t suitable because if we inserted this into a sequence nobody would know what I was saying yes to!

The correct method:

INTERVIEWER

Do you enjoy working in video production?

ME

I enjoy working in video production because it’s a fast moving industry. It can be competitive and challenging at times, but ultimately it’s very rewarding work.

This answer is much better. Notice how I’ve expanded on my original answer a little bit and as a result it is much more interesting.

Technical matters

There are a few other things to bear in mind before you start filming. If you’ve hired video professionals such as flycreative, you won’t need to worry about the technical side of things. That’s what we’re there for! However, it is good to have some awareness of what we will be doing so it doesn’t surprise you on the day.

We want you to look and sound your best. To achieve this and avoid a costly reshoot we aim to capture the best material possible whilst we’re there. From a technical standpoint there could be a number of reasons why we might need to stop, solve an issue and repeat the question again. Our lighting might need adjusting or our microphones may be picking up a loud conversation outside the room otalking head wwtwr humming from the air con. We may ask you to repeat your answer but shorten it slightly, rephrase it to avoid repetition of certain words or allow a slightly bigger gap between the question and your answer so nobody is talking over each other. Sometimes it’s good just to have options when it comes to the edit. If your videographer does intervene, don’t worry, this is perfectly normal.

 

Practice makes perfect

Because filming can require a bit of setup time, you can actually use this to your advantage. If you allow yourself enough time whilst the videographer is setting up you can actually practice what you’re going to say before the camera rolls. Even if they are operating alone and are asking the questions themselves, they will still need to test their audio levels, so this is your time to practice and to talk with them about your answers. You’ll soon feel at ease.

Example interviews

If you still need a bit of reassurance, why not see how others have done it? In our Signature Airlines promo we shot multiple interviews and achieved a fast paced, informative video through applying these techniques. It may not be obvious, but the majority of the people in this video had never been filmed before!

For the purposes of the edit (e.g. pacing) your full interview may not make it into the final video. This shouldn’t alarm you; usually there isn’t enough time to feature everything in a 3 minute video! Being concise and to the point is key and our Signature Airlines video demonstrates this perfectly.

Ready to do your interview?

Remember that the beauty of video production is that you can always stop and answer your question again. There’s no need to worry, even professional actors rarely nail it on the first take!

Now that you’re armed with these tips you can relax and go into your interview feeling like a pro.

To find out more about getting a professional video made for your business drop us a line today.

 

Video Production London

A Checklist of Qualities to Look for in a Video Team

When you’re looking for the right video production company for your project, you’re likely to face difficulties drawing up a shortlist. There are lots of businesses out there, which superficially seem like a good fit, but how can you find the ones best suited to you? If you’re looking online, the first thing to do is get your search terms right: for the avant-garde ballet company based in Norwich, searching for ‘video production company London’ is unlikely to be fruitful.

Otherwise, here are some qualities and attributes you should pay attention to when shortlisting film production companies.

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Choosing the perfect music for your corporate video

Even if it’s only for a short intro a few seconds long, the music you choose for your corporate video can make the difference between people picking up the phone to contact you and them frantically clicking STOP and going to one of your competitors. When it comes to music and corporate videos, the first challenge is finding good music options, and the second it choosing the right music for your goals.

For example, the music in this video we made for Kings Colleges needed to lead people through a story. It  starts very simply, becoming more varied with more instruments being added, which mirrors the student’s world opening up to new opportunities.

Finding good music and using it legally

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