Last time we looked at how important it is to know the purpose of your corporate video. This time we’re dealing with how to choose the target audience for your video.
Often choosing the purpose of your video will influence who you want your viewer to be, but if you’re still trying to decide it’s worth considering the following:
Who do you want to attract?
Based on the style of corporate video that you want to make, and the goals you want to achieve, who do you want to attract to your video?
Is it someone who is ready to buy? Is it a supplier interested in working with you? Is it a customer doing research before they purchase?
Knowing who it is your’e trying to attract will influence the content you create, and also where you distribute your video.