There is no written “rule” on how to create video for your marketing campaign but there have been three types that are popular that you may want to consider when working with a London video production company:
- Video recordings using a camera
- Screencasts using screen capture software
- Converting slideshows into video
Each of these formats require a different amount of time and resources to get started but each can be used to market your business, increase sales and improve engagement.
Let’s take a further look into how each of them can be created and used: