Brooklyn #42
Brooklyn #42

Hello Brooklyn

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar

Read more

Zara

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar

Read more

Pitch Hill – Behind the scenes

Video Production – Behind the scenes at Surrey Hills

All of us here at fly love a good documentary, and we’d decided it had been far too long since we all made one. The last one we produced was The Lurcher’ way back for the University on Brighton, which proudly for us was a runner-up at the Sony Production Awards 2014.

We knew we wanted to make something beautiful, insightful, and emotive and whilst we were researching possible topics, we came across mountain Biker Phil Grundy who lives in Brighton. His story was simple on the surface, he loves mountain biking and often goes out and rides – but after chatting with him more we realised that mountain biking to him is so much more than just a sport. Although his life has taken a number of twists and turns: from injuries to business struggles, mountain biking has always been his anchor and his focus to pull him through the dark times: It was this idea that we wanted to explore.

 

 

blog_stills

Phil getting ready for the day

 

We decided to shoot the film in Surrey Hills as Phil has ridden the trails there before and knows it well. We wanted to make sure we arrived before sunrise to capture our opening scene of Phil setting up the bike, but if we had known how cold it was going to be, maybe we would have waited! If the cold wasn’t bad enough, we also had to lug all of our camera kit up and down the bike trails!

 

2017-01-20 11.53.45

A beautiful (but cold) day in Surrey Hills

 

We knew that we wanted the film to have a very slow, atmospheric and emotional tone, so we decided to shoot everything in slow motion (because what doesn’t look good in slow motion!) We have access to a great range of cameras here at fly, but we decided to use our Red Epic for this shoot. The high dynamic range and resolution combined with the high frame rates offered (300fps at 2K resolution) gave us a great deal of shooting flexibility.

The red was primarily attached to a Manfrotto 529B Hi-Hat Tripod. Being lower to the ground meant that we could get some really beautiful low angle shots of Phil as he took off from the jumps, but it also meant we could be closer and get a better perspective for our super slow motion shots.

 

2017-01-20 11.54.13

Our Red Epic shooting at 300fps for some lovely slow motion

 

The weather played a crucial part in bringing this film together. The shoot had to be called off the week before because of snow (did I mention how cold it was?) but luckily, this time we were treated to a gloriously sunny (but cold) day with a perfect sunset.

 

SANTA CRUZ EDIT .00_03_18_23.Still011

Phil standing in front of a perfect sunset

 

We’ll be submitting this film into action sports festivals and it will be live on Vimeo, where we hope it might even catch enough attention to garner a coveted staff pick!

We love creating stories like this for brands and what sets these type of films apart from the traditional brand film is that they give one a sincere insight into a person’s lifestyle and what the product genuinely means to them.

If you’d like to know more about our unique approach to brands then please get in touch, we’d love to hear from you!

We hope you enjoy watching it as much as we did making it.

Dan

More stories from fly

https://mustard.film/portfolio/the-lurcher-a-film-about-a-banjo-maker/

https://mustard.film/portfolio/visit-london-celebrate-christmas-in-london/

https://mustard.film/portfolio/knowhow-openingceremony/

Camera man - video production london

5 reasons why you need to invest in video production

Video is the most digested and widely enjoyed content on the web. If you’ve not invested in video production yet, here’s five reasons why you need to get on board.

“88% of businesses say that video is an important part of their marketing strategy” – Wyzowl

1 | Google loves video

When produced to a high standard, video production is a sure fire way to creating content marketing that your visitors and customers will love.

This has amazing benefits to your website’s performance, such as:

  1. increasing click through rate
  2. boosting time on page and site
  3. creating relevant content
  4. enhancing user experience
  5. fresh and shareable content

All these factors show you have a high quality website and Google loves high quality websites. If Google loves your website, your links will feature high up their search rank results.

This means your brand will have a greater amount of exposure through organic search traffic.

2 | shareable content

Shareable content is anything that makes people want to press ‘like’ and ‘share’.

All of this lovely social media activity creates new links pointing back to your website and continues to push your brand message without you having to do more work or invest more money.

With over 1 billion YouTube users – one third of all people who use the internet – having engaging content that’s regularly shared will open your business up to a world of opportunity, new customers and increased revenue.

So, you have to ask yourself “will people want to share it?”.  Making sure the answer to this question is yes isn’t easy.

Over 100 hours of video content is uploaded to YouTube every minute. That’s a lot of noise and you have to ensure your video production is good enough to stand out from the crowd.

Working with an experienced video production agency will make the process far easier and push you towards your goals. Saving time, effort and money.

3 | clarity of message

Video production allows you to produce content that gets to the heart of your message, quickly and effectively.

Explainer videos last less than two minutes and give a great overview of your product, service or brand. 88% of companies, who use them on their homepage, have reported an increase in online conversion.

Ask yourself, “does the video accurately convey our message?”. If the answer is yes, you know you’re heading in the right direction.

If the answer is no, it’s back to the drawing board. This is where an experienced mind is worth its weight in gold.

4 | targeted

Traditional marketing and advertising methods are like standing in the middle of a busy high street and shouting at random strangers, hoping some will pay attention.

Fast forward to today and it’s all about getting the right message to the right person and at the right time.

Using your video production within Facebook advertising campaigns allows you to go as granular as you wish with your audience. Making sure that your content is seen by an audience who want to see it.

This means your marketing budget is dramatically decreased, while your potential return on investment is dramatically increased.

Don’t you just love living in the future…

5 | boost your revenue

All of the four points above highlight the power of video production and how it can benefit your business, brand and product.

Video production creates new customers and builds relationships with those you already have.

All of this achieves a level of engagement that sticks in people’s minds and encourages them to spend their hard earned money with you.

Find out how video production can boost your business today.

So Why Are We More Scared Than Ever?

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more

How To Hide Teff In Your Kid’s Cookies

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more

How To Make The Perfect Steak…

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more

What Date Night Looks Like After Kids?

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more

Top 10 Beaches In Florida

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more

The Color Of Money

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Read more